– Responsive design
– Ability to configure a specific look based on logo, font and basic colouring
– Ability to configure menu structure
– Optimised loading time
– Flexible template with 1, 2, 3 or 4 columns per page
– Possibility to embed IFrames
– Breadcrumbs, logical URL structure, room for link building
– Google Translate feature or possibility to add translations for each page manual
– Ability to keep track of user statistics